Archive for October, 2009

UK’s Channel 4 seek far sighted rule breakers to create a new vision for public service media in the digital age. Commisssioners for education (Matt Locke) , cross platform media (Louise Brown) and the director of their 4iP programme (Tom Loosemore) told an audience in Cardiff last week that they want to invest in truly innovative projects.

4iP breaks the mould of commissioning. 4iP will invest equity in good teams with good ideas and support further funding from regional development agencies. Some of the first year’s investments are already making waves like the iPhone audio blogging of Audioboo and the location/social mapping of Mapumental. The presenters made it clear that they sought projects that carried the values that Channel 4′s existing brands offered: youth, engagement, public voice, campaigning, social and participative. This is a great opportunity to develop innovative products with the support of one of the UK’s leading media brands.

Inventorium is about enabling knowledge creation – however we want to move beyond “having ideas” to a stage of “developing ideas”. Invention becomes innovation when a action plan is appended – that may mean a new product, new process or a new business model. There are certain key concepts.

Read More …