What is Greal?
Greal is a mobile game that uses location-based technology, QR scanning, and high-fidelity 3D graphics to make learning about the past more interactive and exciting for young people.
What inspired Greal?
The idea originated at an Inventorium workshop on the future of tourism, which was held in Llandudno in November 2010. The team was inspired by the 1970s interactive adventure book Masquerade, by Kit Williams. Williams’s book drove thousands of people around the world to join in a puzzling armchair treasure hunt for a golden hare, which was buried somewhere in England. The story of Masquerade is full of intended adventure and unintended scandal, but it encouraged young and old readers to engage deeply with the content of the book, to make reading more than just a passive activity.
What’s most exciting about Greal is the potential for mobile and gaming technology to make heritage sites more exciting without the need for any intrusive elements on a site itself. Projects like this, we hope, can increase visitors to unique Welsh heritage locations without impeding on the character of a site, or getting in the way of a visitor’s experience.
Who’s behind the idea?
Open innovation isn’t just about brainstorming, it’s about creating the best conditions for ideas to become a reality — sometimes the best ideas come from people who don’t have the time to execute them.
The group at the Llandudno workshop included Karen Padmore of CAST Ltd and Rheinallt Ffoster-Jones of the People’s Collection Wales. The original idea owners are still interested in and involved, but they’ve passed the development on to a team at CAST Ltd in Bangor, who can devote resources to develop and launch Greal.
In May 2011, Greal’s team won Visit Wales feasibility funding and met with stakeholders to work on the specification. They then developed a prototype that they describe as “pre-beta”, which they’ve demonstrated around Caernarfon Castle, testing the user experience and scoping innovative technologies for the new smartphone app.
They’ve submitted a feasibility report and are now looking at further funding options, including crowdsourcing. Once funded, they’ll have a working product at the end of 12 months.
Posted on July 26th, 2012 by Jenny