NDRC

C.A.S.T. Ltd

349

Previous Events

Upcoming Events

Wales

Mobile Apps Workshop, Aberystwyth

18 January, 2011

This was the second in our our series of Mobile Apps Workshops. 14 people came together to generate new ideas in the mobile space.

Our Mobile Apps workshops were aimed at providing regional areas in northwest Wales and southeast Ireland with the following:

  • Help with developing app ideas.
  • Involving participants in practical, designed and commercial orientated activities, exercising ideas by refining their focus and audience.
  • Networking, challenging and sharing ideas within a risk-free and multidisciplinary context.
  • Expose them to key thinkers and entrepreneurs working in the app area

Individuals worked in teams to generate ideas using the Inventorium poker card game. Selecting the best ideas groups developed posters, which focused on the people who would use the app, the context of use, the technology required, and the features applied to their idea, and the business model. Ideas were then presented to the whole group and voted on. Ideas, which survived, were then worked up in the form of creating a 30 second advert, aimed at distilling the idea into a communication and marketing piece.

 The of aim of this exercise was to get the groups to rapidly focus in on the core message to their end user, and the customer to whom they would sell the idea.

A variety of ideas emerged from the workshop including tourist and entertainment/leisure based apps as well as apps which would complement existing platforms and services.

  • Jonathan Jones-Morris, Surgery, Digital Art Research
  • Darran Morris, Apps Bits (video from Mobile Apps Kildare, Ireland)
  • Martin Owen, Inventorium Wales

IMG_6983

IMG_6976

DSC03320

Chronological List