Previous Events
Wales
The Future of Tourism, Tomorrows Tourist Today, Conwy, Wales
16 November, 2010
Conwy, Wales
Innovation in local tourism is vital to the lifeblood of Wales and its local economy. The agenda for the day was explicit: to find innovative ways to address four key questions using digital technologies for maximising Wales’s assets.
The four questions were:
- How will tomorrow’s customer choose their holiday?
- What will be there for them to choose?
- How will they make their buying decision?
- Why choose Wales?
Forty-two people attended the workshop. Martin Owen, Inventorium opened the workshop noting how technology has given the individual tourist more choice and control by increasing awareness of options, access to shopping around to take advantage of real competition, and importantly, access to information about destinations and a range of activities which might suit families, young or mature tourists.
Our keynote presenter Ed Parsons of Geospatial Technologists (Google) focused on how new geographical locative web and mobile technologies to enhance visitor experience, and enhancing visitor service information and reservation facilities.
Given the Welsh governments current emphasises on supporting new tourist enterprise. Several ideas generated doing the workshop went forward for further development with the Inventorium commercial development team. Support was given to teams who were in a position to commit to developing ideas and submitting them to a forthcoming 2011 funding strand for digital tourist enterprise in Wales.
Speakers
- Martin Owen, Inventorium
- Ed Parsons, Geospatial Technologist of Google
- Terry Jackson, WelcomeWeb Awards
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